It’s been a while.
Our last newsletter went out in May 2025. Since then, we’ve been deep in the work, partnering with firms across the country as they navigate growth, transition, and the realities of a changing profession.
In that time, something has become clearer.
We’re building a growing body of work. A portfolio of collaborations, case studies, and a proving ground for practice innovation.
What’s emerging is what we now call practice transformation: treating the business as a design problem and helping teams evolve how they lead, operate, and grow.
The opportunity for firms to reimagine their future and actively shape the profession's trajectory is significant. We’re energized by what’s ahead.
What’s new at Apostrophe
Over the past year, we’ve refined our approach to integrate strategy, leadership development, and business systems into a flexible, phased model. That shift is reflected in two key additions to our business and identity:
A new website:
Our website has been redesigned to better reflect who we are today and the work we’re doing. It’s aimed at showing how we think, what we’re learning, and where we’re going.
A new podcast: No Exceptions Taken:
No Exceptions Taken is a growing, curated list of stories from our clients, industry allies, and practitioners. It builds on our past podcasting work through real stories, case studies, and lessons emerging from practice.
Trademark:
Apostrophe Consulting officially received trademarks for both our name and logo. For us, it marks another step in building a long-term platform for practice transformation and industry leadership.
Team:
We’ve also expanded our internal leadership team, including bringing on Erica Fornaro as Director of Operations & Research to help support our growing body of work, research initiatives, and long-term development efforts.
Why it matters
Our goal is simple
To strengthen how business, management, and leadership are understood and practiced across the profession and demonstrate compelling examples. We hope these can be used in professional practice courses, resources for our clients, and the larger industry.
Looking ahead
We’ll be sharing more stories each quarter. You can also follow along monthly through No Exceptions Taken, where we’re capturing lessons from the field in real time.
We believe the future of practice will be shaped by firms willing to rethink how leadership, business, and culture work together. That’s the work we’re committed to building toward.
Out and about
Stay connected
You’re receiving this because we’ve crossed paths through our work, collaborations, or shared networks. As we continue building Apostrophe, we’ll be sharing updates.
If something here resonates, we'd love to hear from you.
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